Cookies Policy
Cookies Policy
Cookies are small text files that are placed on to your computer by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. This information should make your website visits more productive by storing and using information on your website preferences and habits.
Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
The settings on your web browser can usually allow you to choose whether or not to accept cookies. Most web browser software is initially set up to accept them.
We may offer cookies to you and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them. Please note that if you disable cookies, some services or website functionality may not be available. For further information about cookies and how to disable them please go to www.aboutcookies.org.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
By continuing to use this site, you are accepting our use of the cookies described below that make advertising and communications more relevant to you and your interests, and further help us to improve the site.
We use the following cookies:
Essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, and to use online forms.
Analytical cookies. These are persistent cookies that allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Marketing cookies. These are persistent cookies that are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences. These cookies also record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it and communications sent more relevant to your interests.
Cookies are small text files that are placed on to your computer by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. This information should make your website visits more productive by storing and using information on your website preferences and habits.
Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
The settings on your web browser can usually allow you to choose whether or not to accept cookies. Most web browser software is initially set up to accept them.
We may offer cookies to you and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them. Please note that if you disable cookies, some services or website functionality may not be available. For further information about cookies and how to disable them please go to www.aboutcookies.org.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
By continuing to use this site, you are accepting our use of the cookies described below that make advertising and communications more relevant to you and your interests, and further help us to improve the site.
We use the following cookies:
Essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, and to use online forms.
Analytical cookies. These are persistent cookies that allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Marketing cookies. These are persistent cookies that are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences. These cookies also record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it and communications sent more relevant to your interests.
Cookies We Use and Why We Use Them
| Cookie Name | Type | From | What it does | Expires |
| ASP.NET_SessionId | Session | template | Used to maintain an anonymised user session by the server. | Session |
| WD4PubSESSIONID | Session | template | Used to maintain an anonymised user session by the server for #tag and v5. | Session |
| _WebdadiCookieUse | First Party | template | Remembers if user accepted or declined cookies | 5 years |
| PREF | Third Party | youtube | The pref cookie will track user preferences and serve up related content or adverts within an embedded YouTube video | 2 years |
| VISITOR_INFO1_LIVE,YSC | Third Party | youtube | Used to help track the number of views for a particular video. | Session |
| __cfduid | Third Party | cloudflare | The "__cfduid" cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. | 5 years |
| __utma | First Party | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com/gx, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com/gx and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | 2 years | |
| __utmb | First Party | This cookie is used to establish and continue a user session with pwc.com/gx. When a user views a page on pwc.com/gx, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com/gx; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com/gx for longer than 30 minutes. | 30 minutes | |
| __utmc | First Party | Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using theurchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to | Session | |
| __utmz | First Party | This cookie stores the type of referral used by the visitor to reach pwc.com/gx, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com/gx. The cookie is updated with each page view to pwc.com/gx. | 6 months | |
| _ga | First Party | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategyand.pwc.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategyand.pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | 2 years | |
| _gat_UA-* | First Party | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. | 10 minutes | |
| _gat_gtag_* | First Party | Used to limit the percentage of requests. It compiles information about how visitors use the site. | 1 minute | |
| _gid | First Party | Cookie used to differentiate users. | 1 minute | |
| NID | First Party | Cookie used to set user preferences | 6 months | |
| fr | Third Party | Encrypted Facebook ID and Browser ID | 3 months | |
| ci_session | Third Party | fragra | Preserves users states across page requests | 1 day |
| IDE, AID | First Party | Google | These cookies are used to serve advertising to site visitors on non-Google websites, to make them more relevant and to track the efficiency of our advertising campaigns. |